The French start-up will equip a TV model from the Chinese brand Huawei (Vision V-Series). This product is, for the moment, intended only for the Chinese market. This partnership is part of Devialet’s licensing strategy.
With its gigantic middle classes just waiting to equip themselves with technological products to forget the Covid-19 crisis, the Chinese market makes any French start-up salivate.
However, in a politically and economically complex country, the search for a local partner is often essential to find a place of choice. Devialet understood this well and decided to strengthen its ties with Huawei.