Advertising targeting: Google modifies Android to compete with Apple in the field of “privacy”

Google has announced changes in the next version of Android that will limit the use of personal data by advertisers and developers. Google wants to compete with Apple which had also taken anti-tracking measures in its latest operating system, iOS 14.5

No question for Google to let Apple establish itself as the self-proclaimed champion of the protection of personal data … After the earthquake caused by the apple brand with its anti-tracking measures in iOS 14, its new operating system for iPhone, Google will also change its settings to impose itself in the field of “privacy”.

From the end of 2021, application developers will no longer be able to access the advertising identifier, once smartphone users running Android have chosen not to share it. The change, announced this week, will come with Android 12, the next version of Google’s mobile operating system.

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